Stone Island Opens In ‘guy’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place
Stone Island plants a U.S. flagship
Italian technical menswear model Stone Island has opened its first everlasting bricks-and-mortar store in the U.S. on the stretch of La Brea Boulevard we have come to name “man’s gulch.” And by technical we don’t mean gadgety, but envelope-pushing manufacturing processes like using a laser to etch designs onto reflective fabrics or garment-dying down jackets (harder than you would possibly suppose given the feathers’ propensity to clump together in the dyeing process).
The upscale brand, which until now has been largely out there in the U.S. at malls reminiscent of Bergdorf Goodman and Bloomingdale’s, is best recognized for its sturdy and snazzy light outerwear items (jackets start at about $600), which are showcased in the new 3,000-square-foot space alongside its knitwear and fleece pieces (within the $200-to-$250 vary) all simply supreme x stone island pullover dyeing (see what we did there ) to meet you. Briefly on display within the entrance-of-store exhibition area is a retrospective specializing in the brand’s experimental relationship with textiles and remedies including some rare and prototype garments akin to a zip-entrance cardigan-like sweater knit with reflective thread and a jacket with the form of crackly end you’d find on worn leather-based but completed in gray and white reflective material.
Why open a standalone store Stone Island president and creative director Carlo Rivetti put it in phrases anyone living within eyesight of the Hollywood sign might understand: “We’re like the small, impartial movie makers – to point out the films we want, we have to own our own cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on display via March thirteen at Stone Island LA, 145 S. La Brea Ave.Los Angeles.