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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw choose fans brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality sets to a packed out viewers, in addition to being broadcast live via NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to talk about his dwell efficiency, his ties to the model and why it’s important to host occasions like this all through the UK.
How did the opportunity to carry out at Stone Island Presents come up
The chance to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play reside right in the beginning of the 12 months. When you cherished this short article and you desire to obtain more information with regards to Footwear kindly go to our web page. They thought that I’d be a good match for Stone Island.
We’ve noticed you seem to be just a little elusive in relation to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the entire movie star thing. I’m not anti-celebrity, I simply don’t have the time between music and my other two jobs to spend all day on social media. Additionally there is an entire world outdoors of the internet. It’s essential to take online relationships into reality. This numbers recreation that lots of people seem to be playing isn’t actual and it often doesn’t correlate with sales/push of product (music, fashion etc).
Do you think being given this opportunity will allow you to to gain actual life exposure by reside exhibits
Since March 2016 I’ve had no label, no manager, no publisher, no press person and no live agent. So live exhibits are fairly skinny on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outside of the country. I’ve been paid for each single present. There are artists that are in main deals which have played each main festival during the last two years and not been paid once. I’m not anti-main label, but at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and in case your product is nice it is going to stand up and people will finally come spherical, so sure the few live bits I’ve done assist. The less is extra approach appears to be working just a little bit for me. I’m bored with hearing “but it will be nice exposure” each time any previous free-no finances opportunity is thrown at me, until it’s for an excellent trigger. You don’t rise up and go to work without spending a dime, stone island yellow windstopper jacket so why ought to I
The first event was held in your hometown of London final 12 months. Do you assume it’s vital for brands comparable to Stone Island to maneuver away from the capital and expose different cities around the UK to dwelling grown talent
It’s so essential for brands and companies to look additional afield than simply London. Manchester, Bristol, Liverpool are just some of many cities in the U.Okay. That have such a rich music historical past and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and particulars. My method to music is the same, I’m obsessed with the small print and finish. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you know you understand. Identical because the individuals who like Elliott Power… if you understand you already know.
We’ve noticed you started to work throughout different music and vogue-based initiatives together with The Salvages and modelling for Goodhood. Have you ever always had an curiosity in merging the 2, and if so where do you assume this stems from
No fashionable musician can solely exist off just music alone perhaps with the exception of Adele or Taylor Swift. You have to be multifaceted now and venture down other avenues. I’m from a visual background and have all the time been fascinated about clothes. To be trustworthy I’m in all probability wasting my time with music, I should most likely try to get an art director job at Saatchi & Saatchi or one thing. I think I first became fascinated about clothes by the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear got here by my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island brand hold any significance to you stone island yellow windstopper jacket personally
Stone Island represents timeless quality to me and it also holds significance because as a company it understands that as a way to know the place you are going, you must know the place you’re from. They obtain this by digging from a wealthy archive and playing by their own guidelines, these are things that I also try to use to my very own tasks.