Drake Can’t Get Enough Stone Island Right Now
As you may need gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake is not probably the most delicate of males when it comes to confessing his love. And this isn’t simply in the case of the women in our present Best-Dressed Man on this planet’s life, it is also true of the brands he digs. Proper now the rapper’s fanboying laborious over Stone Island, a label he’s worn consistently on stage throughout his Boy Meets World tour dates here in the UK.
After all, the collab won’t come as a shock to diehard Drake fans because the label has been a staple of the singer’s wardrobe during earlier visits to the capital. Attending Wimbledon last year he put his own spin on the traditional tennis uniform, carrying an all-white ensemble, complete with Stone Island sweatshirt, as nicely one of the brand’s zip-ups.
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Sweatshirt, £160. stoneisland.co.uk
And it is not just on this country that he is been a one-man PR machine for the label. He is often appeared courtside at NBA video games in the US wearing Stone Island.twitter.com/91LvJj2uTb
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After all, anyone who follows the man on Instagram will know simply how deep this love goes – almsot every other post lately has been associated to the model, whether or not that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island logo chain (by Ben Baller, and worth an estimated $100,000). Whereas Drizzy may have been channelling traditional homegrown avenue type during his time in the UK (the brand has long been related to British street tradition, from Britpop to football), the truth that he’s met the man who has final sway over what the model makes implies that he may lastly get to make his mark on the brand he loves with a bodily release of his tour merch. And is not that every fanboy’s dream