Stone Island was created in 1982. At the time, the firm was called C.P. Company, as was the brand it Stone Island Sale produced. C.P. Company was considered the forefather of all Italian informal put on manufacturers. Its “subtitle was ‘Ideas from Massimo Osti and Massimo, a graphic designer and mental from Bologna invented it. Within the mid Seventies, he was the primary to get eager about army surplus garments, to grasp the significance of the enormous cultural wealth to be present in vintage markets in Italy, a territory that by way of the ages had seen so many ancient and fashionable armies move by. Massimo was the primary to check the useful characteristics of these garments, cataloguing shapes, pockets, fastenings, garment equipment and learning the worn looks and faded colours which are so full of historic flavour. With a view to reproduce them, in Ravarino, in the province of Modena, he perfected a sophisticated garment dyeing laboratory and experimental print works. He began analysis into materials and weaves, mixing them, coating them and reworking them by dyeing the completed garments.
At some point a special material arrived: a heavy lorry tarpaulin. It was pink on one aspect and blue on the other. What might be performed with that? So as to transform it into an item of clothes, it was put right into a washing machine with water and pumice stone and washed, for hours, so as to soften its structure, subduing it.
The primary prototype had an incredible feel, however it regarded entirely outdoors of C.P. Company’s vocabulary. It didn’t belong to the label.
Consequently, a choice was made to create seven jackets in that distinctive fabric, generally known as “Tela Stella and to present the gathering a name: Stone Island.
In 1983 Massimo determined to dedicate himself totally to the artistic side of the enterprise and collectively along with his partners, decided that in order to present to the corporate construction and resources, it would be good to join forces with a big firm. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.
Within the meantime, the collection was evolving, increasing to include further elements: jumpers, trousers, t-shirts and shirts; each one very special. Further lines of analysis have been embarked upon, into fabrics, treatments and coatings. It was in 5 that “Raso Gommato was introduced, a cotton satin of navy origin, with an internal or outer polyurethane coating.
“Alu C a cotton satin with an outer silver coating was introduced in ´86. Those had been the years of the boom. More than a trend, Stone Island turned a mania. Younger folks in Italy felt that Stone Island provided them with assertive garments that helped them to precise their personalities.
In 3, Carlo Rivetti and his sister Cristina left GFT to dedicate themselves fully to the firm in Ravarino, which they renamed Sportswear Firm. There was a necessity for a Milanese department and in 1994 the first showroom was opened, overlaying 500 sq. metres in By way of Bramante.
1996 was an vital 12 months. The association with Massimo Osti came to an end as he had opened Massimo Osti Manufacturing some seasons earlier with several partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the challenge to succeed Osti in order to steer Stone Island towards the next millennium. This gamble turned out to be a real winner. Paul developed the vary and reworked the materials, then he went a step further: Driving research, he investigated materials that have been fully exterior of the clothes field and studied extraordinarily revolutionary construction and technical solutions.
In 1999, the coordinated picture for the Stone Island flagship shops was effective tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at forty six Beak Avenue, in the guts of Soho.
In 2000, at 54 Through Savona, in the heart of Zona Tortona, the agency had purchased the former canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese department. It was meant to be not only Stone Island’s showroom, but also a 2000 sq. meter exhibition area, to home shows, design and photographic exhibitions and concert events. The area was inaugurated in June 2002.
Research led to the creation of “Prismatic Silk which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, just some steps from Piazza delle Erbe.
In April 2008, virtual shopping kicked off because the Stone Island Online Store was launched; in October, the second London store was opened in the guts of Covent Garden at 34 Shelton Avenue and, a store was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, then again, the Munich Stone Island showroom was opened, designed to monitor and promote the brand on the German market.
In 2008, Paul Harvey left Stone Island and the vogue world to devote himself to noble causes and Carlo Rivetti took over the art route. He got here to imagine that the time for having just one designer main Stone Island was over and created a multicultural group to better interpret the brand’s identity. The ‘Hand Painted Camouflage garments were created, which are dyed, light after which hand painted with camouflage effects.
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