Stone Island: The Archive
Learn how to outline luxury is a topic always mentioned by premium vogue homes, and their prospects; it isn’t enough to just hike up prices so as to be considered luxurious. In the case of Stone Island, the emphasis has at all times been on functionality.
“I assume luxury is about feeling spoilt, sporting one thing special, stunning, snug and practical – it’s a stone island uk contact form of fulfilment. That’s actual luxurious to me,” says Carlo Rivetti, creative director of Italian high-tech innovators Stone Island. “Research, experimentation and remedies on supplies utilized to innovative and practical designs define Stone Island,” he adds. “We’ve achieved an incredible skill to master garment dyeing through the steady assessments carried out in our color laboratory for over 30 years.”
In 2012, the Bologna-based mostly brand celebrated three decades in business. The company was founded within the early 1980s by Massimo Osti, the man behind different technical staple manufacturers like CP Company and Boneville. Osti’s presence continues to be felt in the building. “Yes, the imprinting he outlined continues to be very sturdy in the brand’s DNA. Walking in the archive, I simply see this,” explains Rivetti.
PORT was given entry to the archives for this shoot, digging deep into the brand’s historical past to highlight its relevance at the moment. “My notion is that males sporting Stone Island feel like they’re part of a club. The removable badge on the left arm makes items recognisable and iconic,” says Rivetti. “I additionally assume that our followers perceive the functionality and research in fabric and therapies. Stone Island does the job; it protects; it keeps you heat, however it additionally looks good!”
Stone Island is unquestionably ‘luxury’, but is it ‘fashion’ “Our method is nearer to industrial design than vogue, starting from the way our garments are conceived as design objects, during which performance and analysis are fundamental. We do not belong to technical outerwear, or activewear, or style.
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