Nike & Stone Island: Year Of The Windrunner
It’s not often that you see two technical heavyweights, such as Nike and Stone Island, combining forces. As a rule, it’s a smaller niche model collaborating with a extra well-identified model that’s an skilled in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and innovative designs, so within the case of the collaborative Windrunner, each manufacturers bring that data and expertise to the table. The result is an much more elevated product: a basic silhouette reconstructed with the very best specifics in fashionable-day technology. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s tradition thrives on collaboration.”
Nike is looking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel to date; the Windrunner is a jacket that has felt the contact of gold medals and damaged records alike. Since it was first manufactured and designed within the late 1970s, the Windrunner has stood the test of time and has remained largely unchanged till now, with the help of Bologna-based Stone Island. Here, we converse to Serino concerning the inspiration behind what’s, arguably, Nike’s most technologically advanced piece of athletics apparel created to this point.
What brought about this collaboration
A profitable collaboration ought to assist both parties achieve something they might not have been able to on their own. We partnered with Stone Island for precisely this purpose. We saw an opportunity to blend our sport model design with Stone Island’s craft, technical materials growth and dyeing experience. The result is a jacket that is instantly recognisable as each Nike and Stone Island — it’s one that we believe will resonate fairly properly with fans of either brand.
What does the traditional Windrunner jacket mean to Nike
The Nike Windrunner is arguably our most necessary apparel icon. In fact, it was part of our first apparel line greater than two many years ago, so there’s a component of nostalgia there. However maybe extra vital is the fact that the silhouette appears to transcend sport and magnificence tendencies.
It’s been in the road off and on since its debut within the early 1980s and, in that time, it’s confirmed to be a worthy canvas for collaboration and material innovation. The latest examples are the Stone Island and sacai interpretations, but the Windrunner has also employed a few of our leading materials innovations over time, equivalent to Nike Tech Fleece and Nike Aeroloft. It has also appeared on the medal stand in the final two summer Olympic Video games.
What do you admire about Stone Island
The collaboration has been quite seamless, partly as a result of we share plenty of product values with Stone Island. I believe an important ones are our mutual obsession with functionality and delivering shopper advantages. We are both committed to creating apparel that performs at the highest level. After all, it’s no secret that Stone Island is an trade chief when it comes to creating technical materials and dyeing. The way it achieves such sensible colours through garment dyeing on its unique fabrics is quite remarkable. So we were desperate to faucet into that expertise, as the company has 30-plus years of knowhow in this space.
Did you think about creating a brand new silhouette as nicely reworking the Windrunner
We are calling 2016 the ‘Year of the Windrunner’ to honour the wealthy heritage of our apparel icon. We’re also honouring monitor and subject throughout what might be an important year for the sport, as the first iteration of the Windrunner was created to maintain runners protected in wet climates. So currently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, whereas every partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike aims to really push the boundaries of technical sports activities apparel. How far do you see that going and what can we anticipate from Nike this yr
I can’t converse to anything particularly that’s coming this 12 stone island polo fake months. However I can let you know that we are going to proceed to push the boundaries of what’s possible. We will deal with our most iconic sport style silhouettes and create newer and higher versions for today’s demanding consumer.
NikeLab was stone island polo fake created for us so as to add dimension to our model and we intend on repeatedly pursuing innovation through collaborations and debuting these merchandise in distinct environments.
In any case, after we innovate, we don’t suppose about limits. Nike’s culture thrives on collaboration — not solely with external companions akin to Stone Island, but in addition amongst our own neighborhood of greater than 650 designers.