Stone Island Opens In man’s Gulch, Bonton Unwraps A Bonbon On Melrose Place

Stone Island plants a U.S. flagship

Italian technical menswear brand Stone Island has opened its first permanent bricks-and-mortar retailer in the U.S. on the stretch of La Brea Boulevard we have come to name “guy’s gulch.” And by technical we don’t mean gadgety, but envelope-pushing manufacturing processes like utilizing a laser to etch designs onto reflective fabrics or garment-dying down jackets (more difficult than you might suppose given the feathers’ propensity to clump together within the dyeing process).

Stone Island Cotton T-Shirt in GreyThe upscale brand, which till now has been largely obtainable within the U.S. at department stores corresponding to Bergdorf Goodman and Bloomingdale’s, is finest identified for its sturdy and snazzy light outerwear items (jackets start at about $600), which are showcased in the brand new three,000-sq.-foot area alongside its knitwear and fleece items (within the $200-to-$250 vary) all simply dyeing (see what we did there?) to fulfill you. Quickly on show within the front-of-store exhibition house is a retrospective specializing in the brand’s experimental relationship with textiles and treatments including some uncommon and prototype garments akin to a zip-front cardigan-like sweater knit with reflective thread and a jacket with the form of crackly end you’d discover on worn leather-based but performed in gray and white reflective material.

Why open a standalone retailer? Stone Island president and creative director Carlo Rivetti put it in phrases anybody living within eyesight of the Hollywood signal could perceive: “We’re like the small, independent movie makers – to show the movies we would like, we must personal our personal cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on display by way of March thirteen at Stone Island LA, 145 S. La Brea Ave., Los Angeles.

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