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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw select fans brave the minus six chills of the Glaswegian winter to celebrate the UK’s digital music scene in warehouse artwork house SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed excessive vitality units to a packed out viewers, in addition to being broadcast stay by way of NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to speak about his reside efficiency, his ties to the model and why it’s vital to host occasions like this throughout the UK.
How did the opportunity to perform at Stone Island Presents come up
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play stay proper initially of the yr. They thought that I’d be an excellent fit for Stone Island.
We’ve seen you appear to be a bit of elusive in terms of on-line social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m simply not good at the whole superstar factor. I’m not anti-movie star, I simply don’t have the time between music and my different two jobs to spend all day on social media. Also there’s a whole world exterior of the web. It’s vital to take on-line relationships into reality. This numbers recreation that lots of people appear to be enjoying isn’t actual and it usually doesn’t correlate with sales/push of product (music, vogue and so on).
Do you think being given this alternative will show you how to to realize real life exposure by means of reside reveals
Since stone island navy overshirt March 2016 I’ve had no label, no manager, no publisher, no press particular person and no stay agent. So stay exhibits are fairly thin on the bottom for me, I’ve played dwell eight occasions ever. Six of these eight in 2016, 4 of the eight outdoors of the nation. I’ve been paid for every single show. There are artists which might be in major deals which have performed each main festival over the past two years and not been paid as soon as. I’m not anti-main label, however at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is nice it is going to stand up and people will finally come spherical, so sure the few dwell bits I’ve achieved assist. The less is more approach seems to be working a bit of bit for me. I’m tired of hearing “but it will likely be great exposure” every time any outdated free-no finances alternative is thrown at me, unless it’s for a very good cause. You don’t get up and go to work free of charge, so why ought to I
The first occasion was held in your hometown of London last 12 months. Do you assume it’s vital for manufacturers akin to Stone Island to move away from the capital and expose other cities across the UK to residence grown talent
It’s so important for brands and firms to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Okay. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the brand and its wearers
Stone Island is about efficiency, innovation and details. My method to music is identical, I’m obsessive about the small print and end. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you realize you understand. Same as the people who like Elliott Power… if you realize you already know.
We’ve noticed you began to work across other music and style-based mostly tasks together with The Salvages and modelling for Goodhood. Have you always had an interest in merging the two, and if that’s the case the place do you suppose this stems from
No modern musician can solely exist off just music alone maybe with the exception of Adele or Taylor Swift. You have to be multifaceted now and enterprise down different avenues. I’m from a visual background and have at all times been eager about clothing. To be trustworthy I’m most likely wasting my time with music, I ought to probably try and get an artwork director job at Saatchi & Saatchi or one thing. I think I first became inquisitive about clothes through the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high trend and womenswear got here through my girlfriend. I like going between worlds and can proceed to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance as a result of as an organization it understands that in order to know where you’re going, you need to know where you’re from. They achieve this by digging from a wealthy archive and playing by their own guidelines, these are issues that I additionally try to apply to my own tasks.