Stone Island: How The Brand Has Developed – Woodhouse Clothes
Stone Island’s model ethos has been set in stone for the reason that 1980s, however the label’s dedication to analysis means that their collection is all the time recent and thrilling. With a dedicated international following and a again catalogue of 40,000 distinctive garments, Stone Island is in a league of its own.
When CEO, Carlo Rivetti, was requested why Stone Island’s brand has remained so strong he said:
“Stone Island has all the time remained true to itself, with out concessions. And so we have now been in a position to rejuvenate our target market of consumers; we attain out both to our historic customers, those who have faithfully stayed with us for thirty years, but additionally to the younger crowd, to the brand new generations of immediately.”
Whereas different brands have branched out to include completely different styles or expanded into unrelated markets, Stone Island has remained centered, with simply the label’s continuing research into fabrics and dyes pushing the brand ahead.
Stone Island Culture
Ice Jacket Wool Blend in Thermo-delicate Fabric
In case you look again at the final thirty years, the brand began stone island milano with jackets made from thick truck tarpaulin and continued to create heat-delicate fabrics and Kevlar designs. It would be exhausting to foretell what comes next and that’s what makes the brand so thrilling to comply with.
The strength of the Stone Island, alongside the undeniable model of their clothing, has created a cult following – including celebrities equivalent to Noel Gallagher, Peter Hook and Chris Lowe. The brand has also been associated with football fans – and infrequently soccer hooliganism – however the label has been fast to dissociate itself from the latter.
Inside Stone Island
As CEO Carlo Rivetti gives fans a video tour round Stone Island HQ, he describes his dyeing facility as a ‘kitchen’. Jackets are ‘cooked’ in ninety – 140 degrees and ‘recipes’ are followed to create every shade of colour.
Nevertheless, to most individuals, Stone Island’s dyeing facility appears more like a chemistry lab. With row upon row of bottles, there’s a splash of just about each color possible, and with impressive machinery and weighty information of formulation, the ‘Colour Lab’ is evidently a place for experimentation.
And with so many colours packed into one room, Carlo Rivetti even claims it’s the closest thing to a renaissance painter’s workshop in the twenty first century.
Texture and colour are the starting point for each jacket. From there, the designers experiment to create a design that works. A few of their dyeing methods can cause up to 50% shrinkage, so getting the design proper is a sophisticated course of.
Every garment is made from a variety of various fabrics, all of which react to dyeing in a different method – both in how they absorb color or shrink throughout the method. Each jacket is like a journey of scientific discovery – and with their archive of 20,000 garments on site, you possibly can stroll by the history of their experimentation.
Over Thirty Years of Design
In 1982, Stone Island was launched by Massimo Osti, with their Tela Stella range. The brand’s identify got here from the pages of Joseph Conrad’s novels – amidst thousands of words, ‘stone’ and ‘island’ had been the mostly occurring, and so the brand was born.
The first assortment was the result of research into a thick truck tarpaulin, which was resin-handled to be purple on one facet and blue on the opposite.
1983 – 1986
Carlo Rivetti joined Stone Island in 1983, already an enthusiastic fan of the brand. By 1984, the collection had developed to incorporate jumpers, trousers, t-shirts and shirts.
It was additionally in 1984 that a second signature Stone Island fabric was introduced, Raso Gommato – a cotton satin of army origin, with polyurethane coating.
1987 – 1988
By means of analysis into heat-sealed PVC, Stone Island developed Glazed Silk Light, which is shiny trilobite nylon coated in PVC. The impact was a thick and glazed look.
1989 – 1991
In 1989, Stone Island launched the bottom-breaking Ice Jacket. With the event of a heat-sensitive fabric, Stone Island created a jacket which modified color with the temperature.
From yellow to blue and from green to white, the Ice Jacket was a actually futuristic concept. Stone Island developed the design further to create patterned jackets which misplaced their pattern within the cold, changing into icy white with freezing temperatures.
Next, Stone Island developed a highly reflective Japanese fabric, which achieved its luminescent glow by a coating of 1000’s of micro glass spheres. Inspired by work safety jackets, this collection was extraordinarily eye-catching and was even able to reflect gentle from very weak sources.
1993 – 1996
This was a time of great change for Stone Island – Massimo Osti left the label and in his place, Englishman, Paul Harvey, joined the group and pushed the analysis forward.
With an injection of new concepts, stone island milano the following few years noticed an enormous number of innovative fabrics entering the colour Lab. The first was Formulation Steel, a nylon canvas bonded to a polyurethane movie.
Extensive analysis also created Oltre, a fine nylon fabric with an extremely-shiny coating.
1997 – 1998
The analysis continued at a relentless tempo, and in 1997, Stone Island designers applied a Reverse Colour Course of method on the Raso Gommato fabric. First printed in black, the fabric then faded using a corrosion approach to be later over-dyed.
Nylana, a thick nylon canvas used to line tanks, additionally became a part of the collection during these years.
1999 – 2001
On the flip of the millennium, the Stone Island design team had been extremely busy. Launching a huge number of latest fabrics and designs in simply two years, together with the Pure Metal Shell Silver and Pure Metallic Shell Bronze (as proven above). These parkas have been created with both a hundred% stainless steel or 100% bronze metallic mesh, bonded to fabric.
Stone Island’s designers subsequent moved onto a fabric which is five times stronger than the same weight in steel: Kevlar. As pictured above, Stone Island found a approach to dye this seemingly inconceivable materials via including a nylon mesh and a polyurethane coating.
Initially designed for use on aeroplane circuit boards, Stone Island began to use silver spray on their assortment of advantageous polyester jackets, adding a vacuum seal of 100% stainless seal.
The brand additionally launched their Ventile vary, using a military textile which was a hundred% cotton and developed for British fighter pilot’s overalls in the Second World Battle.
In 2002, the range continued to expand, with jackets engineered to look flat with a series of folds and seams adding element.
One other success story from this year was the light Jacket. Continued research perfected the design – a white jacket with fibre optic mesh inserts that light up with blue mild.
The design workforce additionally experimented with various layers of meshes, which revealed the interior development of the jacket.
2003 – 2005
Stone Island perfected their Compact Procedure to create extraordinarily dense materials, which are boiled at 130 levels and then shrink by up to 50%.
Mussoal Gommata was also launched, developed by laminating ultra-light cotton muslin to a matte polyurethane film.
2006 – 2007
The David TC Fabric was launched, consisting of polyester, polyamide and Japanese microfiber, which was then dyed under pressure at 130 levels.
Developing their portfolio of reflective jackets, Stone Island designed the Antiquated Reflective.
Paul Harvey left Stone Island in 2008 and Carlo Rivetti stepped into his shoes as Artistic Director. And in the identical year, the brand’s association with Aitor Throup was formed, creating the Stone Island Shadow Assortment.
2009 – 2011
Developing on their previous heat-reactive Ice Jacket, Stone Island created a camouflage jacket which loses its pattern within the chilly.
The workforce additionally developed a new textile: Waxed Ice, which was cotton moleskin containing thermo-sensitive quartz and graphite.
2012 – 2013
For the S/S season in 2012, Stone Island launched the Prismatic Muslin, a lightweight cotton muslin, which was handled with colored resins earlier than the fabric was laminated to provide a prism-impact polyurethane film. The fabric can then be double-dyed to create a variety of vibrant colours.
Subsequent, Stone Island created the Hydrophobic Remedy, a process which creates a garment that’s highly water-repellent and environmentally friendly.
2012 marked the thirtieth anniversary of the brand and celebrated with STONEISLAND30, a serious exhibition at Stazione Leopolda in Florence. Alongside the exhibition, three symbolic garments were created to mirror the history of Stone Island, including a re-version of Tela Stella.
Thirty years’ of research and forty,000 garments later, their present A/W collection displays this rich historical past of design. Browse the Stone Island A/W rangeand to see what the model has to offer this year.
Garment Dyed Crinkle Reps NY
What’s subsequent for the Brand
With a relentless drive in the direction of creating new colours and materials, Stone Island is a brand all the time capable of surprise. When asked what the long run holds, Carlo Rivetti stated:
“We get impressed by people, structure and design. At current we’re at present finding out some supplies used within the automotive industry. Through the Olympics, the outfits the athletes wear are very technical, which can also be inspirational.
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