Stone Island’s Sales Are Up 10%, Even Exceeding Its Chairman’s Expectations
But initially of the 12 months I don’t know if I might have bet on a ten% increase in turnovers to €87.1 million and on a 20% progress in orders of the P-E 2016,” said Stone Island Chairman Carlo Rivetti. Jacket “Furthermore, even profitability improves, with an EBITDA going from thirteen% in 2014 to 15% this year”.
Rivetti begins with the novelty of retail when discussing the brand’s most vital milestones of 2015. Once once more the outcomes have exceeded expectations, with higher growth charges than those of most casualwear brands.
“The United States and New York specifically have been income accelerators of the brand and of its image: because of this, we determined to put money into the primary American flagship store beginning with New York, however we’re also taking a look at Los Angeles,” he said.
Another signal of optimism comes from Italy, which absorbs 35% of turnovers and the place orders for the next Summer season season have gone up by eleven%.
“Two and a half years in the past we had been very near selling the corporate, but after two long negotiations we determined to go forward alone. From that moment nevertheless, we have now accelerated both on retail as well as on foreign improvement,” he said. “We have been advised that we were not world enough and we might have to affix a large group. Our response could be measured within the targets we achieved in 2015, which included five store openings, four of which abroad: Hamburg, Amsterdam, Antwerp and New York, and a plan for expansion within the European nations wherein we have already got a powerful presence, just like the UK, Germany, and Benelux, and an extra funding in the US. In 2016 we will open in Los Angeles, with a format that could stone island liquid reflective jacket youtube be a midway level between a store and an exhibition area, with a purpose to introduce our greater than 30 years of history”.
The divide between the Fall-Winter catalogue (fifty eight% of revenues) and the Spring-Summer time catalogue is increasingly balanced and the role of direct retail is increasingly essential.
“In Italy in 2015 we opened in Turin and went at full capacity in Rome, where we inaugurated at the tip of 2014. We’re persevering with to search for a bigger location in Milan: the shop in Corso Venezia, which has existed since 2000, continues to have a terrific sell-out and is in a very good location, but we need more space, partially to be ready to apply the concept used for the flagship retailer abroad. Nevertheless, despite the disaster in recent years, rent costs haven’t gone down, and on this stone island liquid reflective jacket youtube regard we really can’t compete with the massive groups of vogue and luxury”.
On a comparable basis, the gross sales in flagship stores, in comparison with 2014, have elevated by 12%, however the share goes up to 21% with the 5 openings in 2015 and e-commerce went properly (+26%), absorbing 3% of sales. Moreover, the American undertaking might help to open up a highway towards Asia and particularly China, the place Stone Island still shouldn’t be present.