Stone Island Model Guide
The Stone Island brand identify has many various connotations for many alternative folks; for some, it is inextricably linked with football culture, particularly the informal motion — both in a constructive or a destructive sense; for others, it has become related to the grime music scene, and has prolonged its reach past the terraces and onto the streets. But at the start, that iconic Compass badge in your sleeve is a logo of high quality, innovation and magnificence — the principles on which the model as we realize it was founded again in 1982.
Stone Island Spring/Summer time 1983 Catalogue
Stone Island owner Carlo Rivetti is from a household with lengthy ties to the clothes trade. By the 1980s, though, he had grown restless throughout the world of formalwear, and sought to diversify into one thing he discovered more interesting: sportswear. He and his sister established a firm — the creatively-named Sportswear Firm — and scoured Italy looking for corporations that shared their vision for modern informal clothes, the place they discovered (and promptly acquired) CP Firm. Stone Island itself, however, was conceived almost by accident: Massimo Osti — founder and designer for CP Firm, and family name for these in the find out about technical sportswear — had conceived a new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with totally different pigments on both facet, and was decided to make something out of it. He couldn’t find a option to make it match within CP Company’s assortment, however, and so decided to craft a small collection of simply seven jackets. In maintaining with the army and nautical inspiration behind the Tela Stella fabric, he chose a compass as the brand for his new diffusion line: Stone Island was born.
From the Terraces to the Streets: Stone Island and Streetwear
Transferring ahead from this inauspicious start, Osti pushed ahead with fabric innovation, endlessly researching new textiles and methods to implement them, arising with usually outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with a whole lot of glass beads to change the color in different angles; earth-dyed, acid-corroded canvas. This over-the-high method, together with the masculine, military styling of the brand’s choices was a large a part of ‘Stoney’s’ appeal to the football casual crowd: followers travelling abroad for away and international video games had been at all times looking out for new and exciting garments to deliver residence and exhibit. Stone Island, with the one-off and unique nature of a lot of Osti’s fabrics, match perfectly into this culture of 1-upmanship, and the brand’s popularity was cemented from then on.
Because of this association with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as a logo of manliness. In newer years, it has been adopted by inner-metropolis youngsters within the UK as a status symbol, and in flip turned related to the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified past connoisseurs and collectors, particularly across the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a model that was previously alien to those not living in Europe, and launching its attraction to a complete new generation of streetwear fans.
Persevering with Innovation: Stone Island Fabrics
These days, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a staff of designers to better embrace its newfound worldwide recognition and the variety of its fanbase, stating “It [is] essential to be multicultural with a purpose to be actually contemporary … I felt that on this era it is that this possible to face all features of a world only with several minds and a number of other visions.”
Stone Island Nylon Metallic
This ethos has result in the continuation of the innovation and research that Massimo Osti started all these years in the past, and Stone Island holds its fame for utilizing unusual and technologically-advanced fabrics and finishes. Some recent examples:
David-TC: Japanese polyester/polyamide fabric with star-formed thread cores is dyed beneath excessive stress and temperatures (130C), drastically changing the composition and handle of the fabric, making a feeling that’s each luxurious and technical. Throughout the process, weatherproof treatments are impregnated into the fabric, further enhancing its practical operate.
Nylon Metallic: We’ve written about this one before: nylon fibres with an irregular structure are woven as grey weft and white, ready to dye warp threads, and bear an elaborate double-dyeing course of to produce a fabric that has an iridescent sheen in different lighting conditions. This can produce a refined three-dimensional effect, or be used with brilliant, contrasting colours to supply some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled after which internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.
That is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s personal historical archive consists of over 7000 pieces, while their research archive is bigger nonetheless, at over forty,000 items of vintage sportswear and militaria.
Except for the high-end fabrics and construction, maybe crucial aspect of a Stone Island product is the removable badge, usually discovered on the left facet of the garment, with the Marina assortment breaking the mould and never featuring the badge at all, as an alternative choosing bold textual content printing. There are a number of various variations of the badge which denote totally different points of the brand. The standard, mostly recognised badge is the yellow and green compass rose badge (above left). Regardless of switching from a inexperienced border to a black one, the traditional badge has remained unchanged since the brand’s inception, and is a tribute to both the army inspiration of the brand and the sense of journey and exploration driving Osti’s research.
There are a variety of monochromatic badges (above centre) that had been initially used for what the model dubbed Ghost Pieces: with absolutely tonal designs in quite a lot of colours, including black, purple and white, they have been conceived as a type of fashionable camouflage, permitting the wearer to blend in whereas still protecting the unmistakeable Stone Island aesthetic. More lately, the tonal black badge has been used to indicate pieces from the Shadow Undertaking diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Flynn.
The White Compass badge (above right) is seen on restricted version items, often referred to as ‘Champagne Pieces’ due to the colour of the badge. These jackets usually use even more revolutionary fabrics and construction that can solely be created in small quantities, and are often at the next value level to the normal line, due to the restricted nature of their production. Of course, the flipside of this limited side is that the pieces turn into collectors gadgets in years to come, holding their value for lots longer than others, if not rising it.
Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti
The Weeknd in Supreme x Stone Island
As talked about above, Stone Island has been noticed on more and more celebrities just lately. One of the extra high-profile representatives of the brand has been music superstar Drake, who seems to put on the brand nearly exclusively as of late, even going so far as to have customized items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was not too long ago noticed carrying items from the Supreme x Stone Island collaboration (for extra streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.
Jason Statham in Stone Island
Back over in Blighty, grime artists are often noticed sporting the Compass, together with Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is another of the brand’s excessive profile followers.
Stone Island Headquarters Tour Video
In this unique video, Carlo Rivetti opens the door to the Stone Island empire and permits the public a sneak peek at the analysis and experimentation that goes on behind the scenes. It offers a captivating look into how the brand operates behind closed doors.