Stone Island: New Video Lookbook!
Fashion, design, shapes, ideas, all the pieces change with the evolution of the use of the knowledge and of the product. The trend section itself has turn into a product usable in a different way. All people by now present us in their own manner the lookbook of assortment and an increasing number of are firms that need to inform in video the presentation of the collection. Final week we talked about Raf Simons and the Paris visited along with his models, at this time we are launched of their approach the SS/sixteen by Stone Island, by means of a lookbook video which sees the basic grey background of the brand, as the idea of the fashions that move and clarify the product with their movements.
Simpler perceive the product and see it dwell worn, inevitable recognize the hassle, the gathering is stuffed with vibrant colors, which we additionally noticed within the parade. Tension, that of supplies, inevitably technical, perfectly rendered from music and from the by no means only hinted movements of the models.
Image of technical road clothes, stadium clothes or to walk in mountains, are returning to a more indexable dimension inside the icon product. It’s a historic model, recognizable and with an ultra shareable imagery, which has always stored limited the visibility of the model in favor of product characteristics. Shareable, even when the mark has in itself, by nature, a possible as to reveal again.
The new video lookbook added to the pattern that we have now seen on the catwalk in January “and earlier than within the street” in 2015, it makes us recognize how the product is responsive on the time, but with a substantial added testosterone injection.
All the time faithful to their type, now all the others came to them, the tendency appears to be made from the brand to the model, or drawn on their kinds, abandoned the old sea dog you come in stone island collaborations the street to get to stay a completely totally different product from the basic style product.
Who had by no means before seen their garment worn or simply hadn’t observed now can fall in love with the extremely tech materials, shapes and colors typical of the brand with this lookbook.
Right here the brand’s web site.
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