How The Brand Got Its Bearings
Just a few men can declare to have had a higher affect on the menswear scene in the final 30 years than the late Massimo Osti. His commitment to technical outerwear was the driving power behind the likes of Stone Island and CP Firm. This commitment launched these manufacturers into their esteemed positions within the industry in the present stone island cheap mens day.
Like most fashion brands, Stone Island’s origins are humble. A keen fan of crusing, hence the compass logo, Osti was fascinated by the waterproof qualities of tarpaulin and set about creating a line of outerwear and thus the ‘Tellar Stellar’ Stone Island jacket was born.
Massimo Osti’s influence on Stone Island has instilled its core values, which have led to its endearing reputation over the years. Its a lot heralded ‘garment dying’ is a process for which the model has develop into famed. Stone Island Shop Instead of utilizing individual coloured yarn, garments are manufactured and dyed after they’ve been created, and this offers them a truly distinctive finish.
The brand’s signature compass logo has turn out to be synonymous with the soccer ‘casual’ subculture and though a back handed praise, with the brand being seen because the peak of aspirational outerwear, it was not all the time an image that those at Stone Island headquarters wanted to convey. A 2004 assembly sought to handle this unfavorable image, and the model returned to its glory days of the 90’s and has re-established itself as one of the most sought after manufacturers round.
Stone Island’s transition into avenue vogue is further emphasised by its extremely well-liked collaboration with New York cult model, Supreme. Two collections have been launched containing outer and jersey wear with the first collaboration completely selling out in just 22 minutes. Rapper Drake has been a giant fan of the collections, creating an entire new technology of Stone Island fans.
Not only has Stone Island remained true to its roots in a geographical sense, but in addition on the key principles through which Massimo Osti set out the model in the early 80’s. It’s dedication to garment dying, inspiration from military and work wear, and also a keen concentrate on fabric innovation.