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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

The standard hip-hop wardrobe hasn’t modified a lot through the years. While FUBU and Phat Farm might have pale into irrelevance, most elements have largely stayed the same, to the stone island 10523 purpose that even your grandma may most likely reel off an inventory of things that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. Nobody would identify-examine that one, really, as a result of that’s simply not what rappers wear. Or a minimum of it wasn’t till not too long ago. But then, within the summer time of 2015, pictures of Drake wearing Stone Island at Wimbledon, not to say varied different places, flashed all over world media. His repeated endorsements of the model, which he’d been wearing since 2010, inspired a wave of imitators who’ve helped proliferate Stone Island throughout the hip-hop scene and contributed to its quickly growing profile in the U.S.which is simply one of the locations the place this storied but area of interest label is experiencing a surge in cultural relevance. It was even at the centre of a ridiculous Instagram beef stone island 10523 between A$AP Nast, one of many lesser-identified members of A$AP Rocky’s crew, and fellow rapper Travis Scott, one other Stone Island aficionado. Nast accused Scott of aping his model and staked a claim to being the first to import it into hip-hop fashion—which isn’t true, however the row illustrates the cultish devotion the model evokes. Read extra at Bleacher Report.

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