Nikelab X Stone Island Windrunner, Take Ii
The Nike Windrunner is the sportswear behemoth’s most iconic and lasting apparel silhouette. After its debut on America’s best track and area athletes in 1980, it was a part of Nike’s first apparel line in 1982, the same 12 months Stone Island was born out of Massimo Osti’s material manipulations and need to innovate. Initially constructed to protect runners from the elements, the Windrunner has since develop into a canvas for innovation and collaboration. The partnership with Stone Island embodies this and sees the garment rise to new heights.
After the inaugural collaboration saw the engineering and garment dyeing techniques of the Italian sportswear model added to the mix for the primary time, this second creative coming together sees the pair additional flex their innovation muscles. The resulting garments see Stone Island’s advanced materials and dyeing analysis complement Nike’s roll neck stone island approach to transformative design perfectly. As news of the garment begins to break the blogosphere, Stone Island’s Carlo Rivetti talks us by way of the product whilst discussing, the fantastic thing about collaboration and why he wants to share his story with the world.
What are you able to inform us in regards to the second stage in this creative marriage with NikeLab
Firstly, it is a unbelievable product, it’s lovely. For me, it is the right fusion of the 2 DNAs. You possibly can recognise each NikeLab and Stone Island, every respecting the other. Now, that is less complicated stated than finished.
How has the connection developed since the inaugural product drop
In the end, it was a unbelievable expertise, each from an organization viewpoint and a human one also. As we met the groups in Beaverton and after the product people of NikeLab got here to go to our manufacturing unit, now we have made new pals. It isn’t solely enterprise, it is not solely a job, it is two teams, two completely different cultures, that begin talking the identical language.
How has this blossoming relationship affected the merchandise
The first collaboration was already excellent and we’ve made additional steps forward as a result of we perceive each other higher. We confronted problems and we overcame them together. For instance, garment dyeing a fabric with a membrane shouldn’t be simple. The product individuals at NikeLab are implausible however in fact, they had less expertise on the garment dyeing know-how and they’re learning as we push one another forward.
In earlier interviews, you’ve got mentioned that “Stone Island loves challenges.” Was garment dyeing the greatest problem here
Garment dyeing for us is like a cup of tea, or a cup of coffee slightly as we’re Italian. The problem for us was working to different sizing, we’re working to NikeLab’s as an alternative of roll neck stone island our own. One other was that temperature for the garment dyeing will not be simple to manage with the membrane, so we had to play with the process. It was a work-in-progress that required fixed dialogue between the two of us. We labored as a crew. It was a protracted process, 9 months, but we’re all very pleased.
From last season’s water and wind-resistant Mussola Gommata fabric, what’s the innovation you’re most excited by right here
It is a double materials once more but the true challenge to work with the membrane, we had to switch the machine to work at decrease temperatures to create the spectrum of improbable colours while maintaining a excessive performance windrunner jacket. Moreover, it may be packed into its left pocket and carried by the wearer with an attachable strap, thus transforming it from a garment to a pouch primarily based on the necessity of the wearer.
What drew you back to the Nike Windrunner
The windrunner is an iconic garment and for me, and that i could be biased, turns into extra iconic via the treatment. We are going to see about additional merchandise sooner or later.
From Supreme to Nikelab, we have seen a number of considered collaborations within the final 18 months. How vital is collaboration to the future of Stone Island What is the key to a profitable collaboration
What I’ve come to grasp during the last couple of years specifically, is that the longer term is for firms and manufacturers which have a narrative to inform. Each Stone Island and NikeLab have many stories to tell. We do not need to vary our way of storytelling however the problem is reaching a rising audience who’re ready to hear. After all, the chance to collaborate with a brand equivalent to Nike, one that is thought, respected and admired worldwide, gives us the opportunity to talk to the world. The truth that the collaboration comes from NikeLab first, we’re not very well known in America so it provides us additional alternative to move in a market that’s opening as much as us. The first purpose was to create wonderful product. The second, and this was unexpected, was to create new pals. And the third was the terrific alternative to talk with the world.
What can you inform us about the future of this collaboration. Will there be more
In the intervening time, we don’t know but we’ll speak.