Drake Can’t Get Enough Stone Island Right Now

As you might have gathered from his speech to Rihanna on the 2016 Video Music Awards, Drake is not essentially the most subtle of men in relation to confessing his love. And this is not just in terms of the girls in our current Best-Dressed Man on the earth’s life, it is also true of the brands he digs. Right now the rapper’s fanboying exhausting over Stone Island, a label he is worn persistently on stage throughout his Boy Meets World tour dates here in the UK.

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After all, the collab won’t come as a shock to diehard Drake fans because the label has been a staple of the singer’s wardrobe during previous visits to the capital. Attending Wimbledon final year he put his personal spin on the traditional tennis uniform, sporting an all-white ensemble, complete with Stone Island sweatshirt, as properly one of the brand’s zip-ups. stoneisland.co.

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And it isn’t simply on this country that he’s been a one-man PR machine for the label. He’s steadily appeared courtside at NBA video games within the US carrying Stone Island.

Drake’s out right here carrying Stone Island and quoting our british slang 😂 pic.twitter.com/91LvJj2uTb

After all, anyone who follows the man on Instagram will know simply how deep this love goes – almsot each different post not too long ago has been associated to the model, whether that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island logo chain (by Ben Baller, and worth an estimated $one hundred,000).

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UK City Benny dropped off a classic @benballer @teo_rivetti @tiarivetti

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Nonetheless, maybe the most important submit he is achieved is the one with him posing with Stone Island’s owner Carlo Rivetti. While Drizzy may have been channelling basic homegrown road fashion during his time in the UK (the brand has lengthy been associated with British road culture, from Britpop to soccer), the fact that he’s met the man who has ultimate sway over what the brand makes implies that he might lastly get to make his mark on the model he loves with a bodily launch of his tour merch. And isn’t that every fanboy’s dream?

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