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Travis Scott Is Becoming A Vogue Icon For A brand new Technology

Vogue and hip-hop have at all times been synonymous. Over the years, rappers have began and influenced model traits, made hundreds of thousands of dollars for brands they endorsed buy stone island baseball caps (officially or unofficially), and impressed the way in which people have dressed. Assume Kanye West, Pharrell, Slick Rick, Run-DMC, ASAP Rocky, and more. Today, the younger technology is seeking to a new fashion icon: Travis Scott.

Since bursting onto the scene again in 2013 along with his first mixtape Owl Pharaoh, the 25-year-outdated has develop into one of largest names in hip-hop. His second album, Birds in the Lure Sing McKnight, is taken into account by some as one of the best albums of 2016. His stay performances are unparalleled. At instances, they get a little out of hand—fans have jumped off balconies—but that’s a part of the draw; the vitality at Travis Scott reveals is electric.

However, much like his mentor West, his followers don’t simply look to him for brand spanking new music or stay performances. If you’ve ever been to any of his reveals or appearances, chances are high you’ve seen Travis Scott followers dressed similar to Travis Scott—the vintage tees, Supreme box emblem T-shirts, Bape, ripped denims, flannel, and occasional leather-based pants. “I feel just like the younger era seems to him as a style icon due to his rock-star aura,” says 22-year-old Jaelen Peacock, who’s a longtime Scott fan.

Scott has always been interested in vogue. Again in the day, he saved a blog, known as 12340art, which resembled West’s legendary Stone Island Fleecewear KanyeUniverseCity site. He posted photos of collections and items he liked from brands like Margiela, Louis Vuitton, Billionaire Boys Membership, Chanel, and extra.

Part of the appeal of his model is that it’s relatively accessible. Fans can purchase the identical Supreme Kermit T-shirt (at Grailed, eBay, or stores like Round Two), Stone Island jacket, and Jordan 4s Scott rocks. Even in the event that they can’t cop the exact same pieces, his rockstar look can be easily recreated.

Brands are taking discover of Scott’s affect. In 2013, the Houston rapper collaborated with Been Trill. Since then, La Flame has additionally worked with Maharishi and Helmut Lang on capsule collections. “I’ve been a fan of Helmut Lang for 15 years,” he told W magazine about the collaboration. “Everything was just at all times fresh. I remember my mother purchased me one of their shirts for Easter in order that I could put on Helmut Lang for Easter. That was my first piece. And she had a ton of Helmut Lang, so I’d always see it. I just knew that I appreciated it.” Most not too long ago, he’s been teasing a new collaboration with Australian model Ksubi, scheduled to drop this coming October.

“Travis Scott commands the attention of a era involved in private ‘likes’—[and ]two transfixing their attention are music and fashion,” says Jay Bell, men’s designer senior vice president at Barneys, where Scott’s Helmut Lang collaboration was bought.

Beyond collaborations, Scott’s star status and rockstar style has also helped him appear in campaigns for Nike’s Riccardo Tisci collections, Fenty by Puma, Bape, Alexander Wang, Saint Laurent, and more. He even walked in Mark McNairy’s Spring/Summer season 2015 runway show during New York Style Week. Not too long ago, he made noise when he became one among the first people to rock the ultra-hyped, but-to-be-released Supreme x Louis Vuitton collaboration, which the excessive-fashion house previewed during a Paris Fashion Week runway present Scott attended.

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